Use of Google Analytics

We use Google Analytics to analyse website usage. The data obtained from this is used to optimise our website and advertising measures.

Google Analytics is a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes website usage data on our behalf and is contractually obligated to take measures to ensure the confidentiality of the processed data.

During your visit to the website, the following data is recorded, among others:

• Pages viewed
• Your behaviour on the pages (for example, length of stay, clicks, scrolling behaviour)
• Your approximate location (country and city)
• Your IP address (in shortened form, so that no clear allocation is possible)
• Technical information such as browser, internet provider, terminal device and screen resolution
• Source of origin of your visit (i.e. via which website or advertising material you came to us)

This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU. Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognised on future website visits.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely. If you do not agree to the collection of this data, you can prevent it by installing the browser add-on to deactivate Google Analytics once.